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~subject:"Consumer/Household Economics"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Marketing : an introd. text
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1
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Reshaping capitalism in Weimar and Nazi Germany
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Selling modernity : advertising in twentieth-century Germany
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Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
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The Routledge companion to marketing and feminism
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Wettbewerbsvorteile durch Online Marketing : die strategischen Perspektiven elektronischer Märkte
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ECONIS (ZBW)
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Advertising works : papers from the IPA Advertising Effectiveness Awards
Henley-on-Thames : World Advertising Research Center
;
…
-
[1.]1980(1981) -
Persistent link: https://www.econbiz.de/10000499353
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Bedeutung des Online-
Marketing
für die Kommunikationspolitik
Tiedtke, Daniela
- In:
Wettbewerbsvorteile durch Online-Marketing : die …
,
(pp. 76-106)
.
1998
Persistent link: https://www.econbiz.de/10001305037
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3
Dynamic
marketing
strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
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4
Fallstudien zum
Marketing
Pepels, Werner
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011349621
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5
Marketing
film: audio-visuals for scientific
marketing
and medical training in psychiatry : the Sandoz example in the 1960s
Bonah, Christian
- In:
Development of scientific marketing in the twentieth …
,
(pp. 87-103)
.
2017
Persistent link: https://www.econbiz.de/10011620228
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Images, visualization and the practices of scientific
marketing
in post-war France
Mazas, Anne-Sophie
- In:
Development of scientific marketing in the twentieth …
,
(pp. 105-127)
.
2017
Persistent link: https://www.econbiz.de/10011620229
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7
Variation in drugs and women : standardization as a tool for scientific
marketing
of oral contraceptives in France and West Germany (1961-2006)
Malich, Lisa
- In:
Development of scientific marketing in the twentieth …
,
(pp. 145-165)
.
2017
Persistent link: https://www.econbiz.de/10011620232
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Marketing
loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul
- In:
Development of scientific marketing in the twentieth …
,
(pp. 167-189)
.
2017
Persistent link: https://www.econbiz.de/10011620233
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9
Marketing
, advertising and persuasion
Earley, Amanda
- In:
Anarchism, organization and management : critical …
,
(pp. 199-211)
.
2020
Persistent link: https://www.econbiz.de/10012224103
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Advertising in contemporary consumer culture
De Burgh-Woodman, Helene
-
2018
Persistent link: https://www.econbiz.de/10011812942
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