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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1989
Persistent link: https://www.econbiz.de/10000797035
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Evaluating US generic milk advertising effectiveness using an imperfect competition model
Suzuki, Nobuhiro; Kaiser, Harry M.; Lenz, John E.; … - 1993
Persistent link: https://www.econbiz.de/10000973195
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Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.; Forker, Olan D. - 1993
Persistent link: https://www.econbiz.de/10000862748
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Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos; Kaiser, Harry M.; Lenz, John E.; … - 1996
Persistent link: https://www.econbiz.de/10000935077
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Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.; Boon, Leen; Kaiser, Harry M.; … - 1996 - Rev
Persistent link: https://www.econbiz.de/10000935081
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Optimal control of generic fluid milk advertising expenditures
Liu, Donald J. - In: American journal of agricultural economics 72 (1990) 4, pp. 1047-1055
Persistent link: https://www.econbiz.de/10001099158
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Evaluating generic milk promotion effectiveness with an imperfect-competition model
Suzuki, Nobuhiro; Kaiser, Harry M.; Lenz, John E.; … - In: New empirical industrial organization & the food system, (pp. 85-99). 2006
Persistent link: https://www.econbiz.de/10003382437
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Seasonality in the consumer response to milk advertising : implications for milk promotion policy
Kinnucan, Henry W.; Forker, Olan D. - 1982
Persistent link: https://www.econbiz.de/10002218500