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In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi; Lee, Mira - In: Advertising theory, (pp. 388-401). 2012
Persistent link: https://www.econbiz.de/10009524029
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Consumers' responses to native vs. banner advertising : moderation of persuasion knowledge on interaction effects of ad type and placement type
Kim, Seunghyun; Youn, Seounmi; Yoon, Doyle - In: International journal of advertising : the review of … 38 (2019) 2, pp. 207-236
Persistent link: https://www.econbiz.de/10012200228
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Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi; Kim, Seunghyun - In: International journal of advertising : the review of … 38 (2019) 5, pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
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Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi; Shin, Wonsun - In: International journal of advertising : the review of … 39 (2020) 2, pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
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The multidimensional nature and brand impact of user-generated ad parodies in social media
Vanden Bergh, Bruce G.; Lee, Mira; Quilliam, Elizabeth T.; … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 103-131
Persistent link: https://www.econbiz.de/10008936316