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Advertising and price elasticity in a model of dominant firm markets
Devinney, Timothy Michael; Gatignon, Hubert A. - 1988
Persistent link: https://www.econbiz.de/10003411640
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On the monetization of mobile apps
Appel, Gil; Libai, Barak; Muller, Eitan; Shachar, Ron - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
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Advertising, pricing and stability in oligopolistic markets for new products
Fershtman, Chaim; Mahajan, Vijay; Muller, Eitan - 1983
Persistent link: https://www.econbiz.de/10003277997
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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Cracking the ad code
Goldenberg, Jacob (contributor) - 2009
Persistent link: https://www.econbiz.de/10004934803
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When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob; Mazursky, David - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
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Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob; Mazursky, David - In: The Sage handbook of advertising, (pp. 283-298). 2007
Persistent link: https://www.econbiz.de/10003570496
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Cracking the ad code
Goldenberg, Jacob; Levav, Amnon; Mazursky, David; … - 2009
Persistent link: https://www.econbiz.de/10003779325