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~subject:"Advertising"
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Advertising
Consumer behaviour
64
Konsumentenverhalten
62
Marktforschung
26
Market research
25
Advertising effects
21
Werbewirkung
21
Einzelhandel
20
Retail trade
20
Online retailing
17
Online-Handel
16
Belgium
15
Theorie
14
Internet
13
Marketing
13
Theory
13
Befragung
12
Belgien
12
Interview
12
Werbung
12
E-commerce
11
Electronic Commerce
11
Emotion
11
Experiment
11
Brand image
10
Markenimage
10
Measurement
10
Messung
10
Beziehungsmarketing
9
Relationship marketing
9
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8
Markenartikel
8
Social Web
8
Social web
8
USA
8
Brand management
7
Customer satisfaction
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Kundenzufriedenheit
7
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7
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English
11
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Geuens, Maggie
9
Pelsmacker, Patrick de
4
Adams, Leen
2
Faseur, Tine
2
Maison, Dominika
2
Baumgartner, Hans
1
Brengman, Malaika
1
De Pelsmacker, Patrick
1
Faseur, Tineke
1
Pecheux, Claude
1
Pham, Michel T.
1
Puntoni, Stefano
1
Van de Sanden, Stephanie
1
Van den Bergh, Joeri
1
Weijters, Bert
1
Williems, Kim
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Journal of advertising : official publication of the American Academy of Advertising
2
New directions in international advertising research
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of retailing and consumer services
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ECONIS (ZBW)
11
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1
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
2
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Saved in:
3
Marketing communications
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2004
-
2nd ed
Persistent link: https://www.econbiz.de/10001810555
Saved in:
4
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
5
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
6
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
7
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tineke
;
Geuens, Maggie
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 275-305
Persistent link: https://www.econbiz.de/10009531764
Saved in:
8
Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
9
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
10
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
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