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Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.; Keller, Kevin Lane - 1999
Persistent link: https://www.econbiz.de/10001459858
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Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane - 1986
Persistent link: https://www.econbiz.de/10000789153
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 1997
Persistent link: https://www.econbiz.de/10000988122
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How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Journal of advertising research 62 (2022) 4, pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
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Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.; Keller, Kevin Lane; Houston, Michael J. - In: Journal of marketing communications 20 (2014) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
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Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 161-169
Persistent link: https://www.econbiz.de/10014266093