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The impact of price level and appeal type in hotel advertising : a pilot study

Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56

Persistent link: https://www.econbiz.de/10011671813

Effective use of advertisements promoting sale prices

Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70

Draws from various theoretical bases and empirical research to offer managerial recommendations concerning the communication of sale price information in advertisements. Addresses the manner in which the manipulation of price cues, semantic cues and product cues in an advertisement can...

Persistent link: https://www.econbiz.de/10014849079

I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context

Thota, Sweta Chaturvedi; Biswas, Abhijit - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 123-136

Persistent link: https://www.econbiz.de/10003833488

Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317

Persistent link: https://www.econbiz.de/10012006997

The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice

Banerjee, Somak; Dutta, Sujay; Biswas, Abhijit; Kwak, … - In: International journal of advertising : the review of … 43 (2024) 2, pp. 254-285

Persistent link: https://www.econbiz.de/10014550811