Similar Search Results

Parent‐child communications about consumption and advertising in China

Chan, Kara; McNeal, James U. - In: Journal of Consumer Marketing 20 (2003) 4, pp. 317-334

The current study examines how mainland Chinese parents communicate with their children about consumption and advertising. A survey of 1,665 parents of children aged six to 14 in Beijing, Nanjing and Chengdu was conducted in December 2001 to March 2002. Using Moore and Moschis’s typology of...

Persistent link: https://www.econbiz.de/10014848336

Social issues of advertising

Chan, Kara (ed.) - 2017

Persistent link: https://www.econbiz.de/10011611942

A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and China (Hong Kong)

Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010

Persistent link: https://www.econbiz.de/10003985205

Consumers' attitudes toward advertising by medical professionals

Chan, Kara; Tsang, Lennon; Leung, Vivienne - In: The journal of consumer marketing 30 (2013) 4, pp. 328-334

Persistent link: https://www.econbiz.de/10009788907

What do adolescent girls learn about gender roles from advertising images?

Chan, Kara; Ng, Yu Leung; Williams, Russell B. - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 357-366

Persistent link: https://www.econbiz.de/10009689301

Do females in advertisements reflect adolescents' ideal female images?

Ng, Yu Leung; Chan, Kara - In: The journal of consumer marketing 31 (2014) 3, pp. 170-176

Persistent link: https://www.econbiz.de/10010395525

Advertising to Chinese youth : a study of public service ads in Hong Kong

Chan, Kara; Chang, Hao-chieh - In: Qualitative market research : an international journal 16 (2013) 4, pp. 421-435

Persistent link: https://www.econbiz.de/10010127849

Effectiveness of environmental advertising for hotels

Chan, Kara; Han, Xing - In: Services marketing quarterly 35 (2014) 4, pp. 289-303

Persistent link: https://www.econbiz.de/10010465670

How Chinese young consumers respond to gendered advertisement

Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364

Persistent link: https://www.econbiz.de/10010469426

Interpretation of female images in advertising among Chinese adolescents

Ng, Yu Leung; Chan, Kara - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 222-234

Persistent link: https://www.econbiz.de/10011382842