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Advertising
Consumer behaviour
20
Konsumentenverhalten
17
Brand management
12
Markenführung
11
Brand image
8
Markenimage
8
USA
8
United States
8
Brand
7
Markenartikel
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Beziehungsmarketing
6
Relationship marketing
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Advertising effects
4
Brand alliances
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Strategic alliance
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Strategische Allianz
4
Werbewirkung
4
Werbung
4
Employee retention
3
Erfolgsfaktor
3
Experiment
3
Mitarbeiterbindung
3
Salespeople
3
Strategic alliances
3
Success factor
3
Verkaufspersonal
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Arbeitsverhalten
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Arbeitszufriedenheit
2
Big Data
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Big data
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Brand architecture
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Brand equity
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Celebrity endorsement
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Celebrity-Werbung
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Classification
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Classification schemes
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Co-production
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Continuous improvement
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Gammoh, Bashar S.
2
Jiménez, Fernando R.
2
Voss, Kevin E.
2
Wergin, Rand
2
Li, Ying Ying
1
Song, Young Ok Sunny
1
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International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing theory and practice : JMTP
1
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ECONIS (ZBW)
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Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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2
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
3
The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.
;
Gammoh, Bashar S.
;
Wergin, Rand
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
Saved in:
4
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
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