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Advertising
Consumer behaviour
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Konsumentenverhalten
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Lieferkette
8
Supply chain
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Relationship marketing
7
Beziehungsmarketing
6
Corporate Social Responsibility
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Customer value
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Lieferantenmanagement
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Marketingmanagement
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Kundenwert
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Professional sports
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Nichols, Bridget Satinover
3
Raska, David
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Cobbs, Joe
1
Flint, Daniel J.
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Haley, Eric John
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Milfeld, Tyler
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Shaw, Doris
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Journal of advertising
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David
;
Nichols, Bridget Satinover
;
Shaw, Doris
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
Saved in:
2
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
3
Black or white? : the effects of a larger-bodied model’s race on evaluations of body-sensitive products
Nichols, Bridget Satinover
;
Raska, David
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 549-570
Persistent link: https://www.econbiz.de/10012263742
Saved in:
4
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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