The study reported in this article investigates whether or not consumers from Turkey and New Zealand attach similar levels of importance to various information sources in their purchase decisions and whether they are similar (dissimilar) in their opinions on advertisement in various media....

The cost and data‐gathering problems associated with research in developing countries can be partially remedied by using students as surrogates of other populations. Reports the findings of two studies which investigated the efficacy of students as surrogates of adults in Saudi Arabia. One of...

More competitive now than a few years ago, the Saudi Arabian market has changed considerably into one marked by more vigorous advertising. Advertising content and regulation in this influential, conservative Middle East country is discussed. The commentary emphasises that since religion has such...

Purpose – Examines the similarities and differences in the dimensionality of advertising attitudes between Turkish and New Zealand consumers. Design/methodology/approach – Survey data, collected by questionnaire from 303 respondents in Turkey and 189 respondents in New Zealand were first...