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Werbecontrolling : die Axiomatik im Kontext des Werbecontrollings

Meyer, Sebastian - 2011

Persistent link: https://www.econbiz.de/10009616630

New perspectives on communication of change in corporate identity

Gupta, Seema - In: IIMB management review 28 (2016) 2, pp. 60-71

Persistent link: https://www.econbiz.de/10011623259

Re-examining the meaning of corporate branding : does corporate advertising give useful insights?

Otubanjo, Olutayo; Epie, Chantal - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 7-32

Persistent link: https://www.econbiz.de/10011854088

Re-Examining the Meaning of Corporate Branding : Does Corporate Advertising Give Useful Insights?

Otubanjo, Olutayo - 2018

The paper re-examines the meaning of corporate branding from a conceptual and an interpretive methodological perspective through a two-stage process. The first phase is dominated by a semiotic deconstruction of corporate advertisements of four of the largest banks in Nigeria. The second engages...

Persistent link: https://www.econbiz.de/10012914102

Einsatz des Werbecontrolling : Aufbau, Steuerung und Simulation einer werblichen Erfolgskette

Janssen, Volker - 1999

Persistent link: https://www.econbiz.de/10001374446

Corporate communication : identity, image and reputation

Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349

Persistent link: https://www.econbiz.de/10011290179

The name's the game : does marketing impact the value of corporate name changes?

Kashmiri, Saim; Mahajan, Vijay - In: Journal of business research : JBR 68 (2015) 2, pp. 281-290

Persistent link: https://www.econbiz.de/10010472578

Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment

Castelló-Martínez, Araceli - In: Corporate communications : an international journal 28 (2023) 2, pp. 293-310

Persistent link: https://www.econbiz.de/10014288223

Erfolgreiche Marketingkommunikation : Wertsteigerung durch Prozessmanagement

Hofbauer, Günter; Hohenleitner, Christina - 2005

Marketing-Kommunikation ist mehr als nur Werbung, Reklame und bunte Bilder. Die kommunikative Positionierung des …Marketing-Kommunikation ist mehr als nur Werbung, Reklame und bunte Bilder. Die kommunikative Positionierung des …

Persistent link: https://www.econbiz.de/10002913545

Lovemarks : the future beyond brands

Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.

Persistent link: https://www.econbiz.de/10004846652