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Whether or not to use a quick response code in the ad
Gönül, Füsun F.; Qiu, Chun; Zhou, Evan - In: International journal of electronic marketing and … 7 (2016) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10011595022
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Divergent versus relevant ads : how creative ads affect purchase intention for new products
Jiang, Hui; Messinger, Paul R.; Liu, Yifei; Lu, Zhibin; … - In: Journal of marketing research 61 (2024) 2, pp. 271-289
Persistent link: https://www.econbiz.de/10014584202