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Ranking for the top : a misconception of search engine advertisers

Schultz, Carsten D. - In: Co-created effective, agile, and trusted eServices : …, (pp. 15-25). 2013

Persistent link: https://www.econbiz.de/10010188236

The impact of ad positioning in search engine advertising : a multifaceted decision problem

Schultz, Carsten D. - In: Electronic commerce research 20 (2020) 4, pp. 945-968

Persistent link: https://www.econbiz.de/10012309251

Multichannel advertising : does print advertising affect search engine advertising?

Olbrich, Rainer; Schultz, Carsten D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1731-1756

Persistent link: https://www.econbiz.de/10010429764

The effect of social media and advertising activities on affiliate marketing

Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72

Persistent link: https://www.econbiz.de/10012105499

Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value

Hussain, Ali; Abbasi, Amir Zaib; Hollebeek, Linda D.; … - In: The journal of services marketing 36 (2022) 3, pp. 398-415

Persistent link: https://www.econbiz.de/10013407525

Multichannel advertising: does print advertising affect search engine advertising?

Olbrich, Rainer; D. Schultz, Carsten - In: European Journal of Marketing 48 (2014) 9/10, pp. 1731-1756

Purpose – The study contributes to our understanding of search engine advertising in two main ways. Firstly, we analyze the comparative effectiveness of its campaign parameters. Secondly, we examine the effect of print advertising on search engine advertising Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014724319