Narrow search
Showing 1 - 4 of 4
Cover Image
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Cover Image
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Cover Image
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung; Lee, Kyu Hyung; Kim, Jaemin - In: Journal of business research : JBR 160 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Cover Image
The bifold triadic relationships framework : a theoretical primer for advertising research in the metaverse
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: Journal of advertising 51 (2022) 5, pp. 592-607
Persistent link: https://www.econbiz.de/10013417523