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Advertising
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Brand management
19,254
Markenführung
18,840
Theorie
14,414
Theory
14,240
Relationship marketing
13,822
Beziehungsmarketing
13,782
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12,102
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11,985
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9,622
Brand
9,546
Werbewirkung
9,523
Advertising effects
9,295
Online-Handel
8,872
Online retailing
8,859
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8,135
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8,129
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7,659
Kundenzufriedenheit
7,487
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7,045
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7,002
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6,407
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6,155
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6,018
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5,927
Germany
5,896
Experiment
5,640
United States
5,611
Einzelhandel
5,404
Service quality
5,381
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5,347
Dienstleistungsqualität
5,328
Marketingmanagement
5,217
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5,204
Electronic Commerce
5,087
E-commerce
4,932
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Eisend, Martin
30
Septianto, Felix
30
Taylor, Charles Raymond
30
Gierl, Heribert
26
Pelsmacker, Patrick de
25
Rosengren, Sara
25
Dahlén, Micael
21
Diehl, Sandra
19
Yoon, Hye Jin
18
Yoon, Sukki
18
Dens, Nathalie
17
Chan, Kara
16
Kaiser, Harry M.
16
Stafford, Marla Royne
16
Wilbur, Kenneth C.
16
Jerath, Kinshuk
15
Campbell, Colin L.
14
Hudders, Liselot
14
Mueller, Barbara
14
Poels, Karolien
14
Reijmersdal, Eva A. van
14
Sahni, Navdeep S.
14
Terlutter, Ralf
14
Wilson, Rick T.
14
Bellman, Steven
13
Rozendaal, Esther
13
Wu, Linwan
13
Evans, Nathaniel J.
12
Ford, John B.
12
Torres, Ivonne M.
12
Weinberger, Marc G.
12
Wilson, Christopher
12
Huh, Jisu
11
Tellis, Gerard J.
11
Baek, Tae Hyun
10
Buijzen, Moniek
10
Dalamu, Taofeek
10
Dodoo, Naa Amponsah
10
Ghose, Anindya
10
Kennedy, Rachel
10
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Springer Fachmedien Wiesbaden
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Center Data
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Consumers, Health, Agriculture and Food Executive Agency
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GFK
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National Bureau of Economic Research
12
Wageningen Economic Research
12
Axel-Springer-Verlag
8
American Marketing Association
7
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
Erasmus Research Institute of Management
2
European Advertising Academy
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Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising Association
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American Management Association, Marketing Division
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American Management Association, inc.
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American association of Advertising Agencies
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Anheuser-Busch, Inc.
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Association of National Advertisers
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Augsburger Marketingtag <12, 1987, Augsburg>
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
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Avrim Lazar and Associates
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Axel Springer AG
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Boston College / Department of Economics
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1
Committee on Advertising
1
Communication Advertising and Marketing Economic Foundation
1
Consumer Research Institute, inc.
1
Consumers, Health and Food Executive Agency
1
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International journal of advertising : the review of marketing communications
221
Journal of business research : JBR
162
International journal of advertising : the quarterly review of marketing communications
154
Journal of advertising research
152
Journal of marketing communications
143
Journal of advertising : official publication of the American Academy of Advertising
120
Marketing science
97
Journal of advertising
82
Journal of promotion management : JPM
75
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
56
Journal of current issues and research in advertising : JCIRA
54
International journal of internet marketing and advertising : IJIMA
51
Health marketing quarterly
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of current issues and research in advertising
44
European journal of marketing : EJM
42
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of Consumer Marketing
34
Journal of marketing
32
Marketing letters : a journal of research in marketing
32
Journal of marketing research : JMR
30
Young consumers : insight and ideas for responsible marketers
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of business ethics : JOBE
27
Journal of global marketing
26
Journal of international consumer marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Asia Pacific journal of marketing and logistics
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of historical research in marketing
25
European journal of operational research : EJOR
24
Strategic Direction
24
International journal of consumer studies
23
SpringerLink / Bücher
23
European Journal of Marketing
22
European journal of marketing
22
International journal of pharmaceutical and healthcare marketing : IJPHM
22
Marketing : ZFP ; journal of research and management
21
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
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EconStor
10
RePEc
7
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1
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1
The effects of different billboard advertisement language on TV
sports
audiences' recognition, recall and search intention of the sponsor signage
Xu, Ziyuan
;
Cao, Yuanyuan
;
Matsuoka, Hirotaka
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
8
,
pp. 1801-1820
Persistent link: https://www.econbiz.de/10015210700
Saved in:
2
The influence of alcohol on advertising perception and recall during a
sports
viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Saved in:
3
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
4
When the face of the ad is bigger than the brand : how Zlatan Ibrahimović redefined advertising with athletes
Papp-Váry, Árpád Ferenc
- In:
Administrative Sciences : open access journal
15
(
2025
)
4
,
pp. 1-31
Persistent link: https://www.econbiz.de/10015399726
Saved in:
5
Exploring the relationships between brain wave and customer-perceived value after watching
sports
products commercials
Iravaninezhad, Nasim
;
Sajjadi, Seyed Nasrollah
; …
- In:
International journal of applied management science : IJAMS
16
(
2024
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10015210310
Saved in:
6
The impact of brand-event fit in virtual advertising on
sport
television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
7
Sponsorship
and advertising in
sport
: a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
8
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
9
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
10
The effects of sexualized and violent presentations of women in combat
sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
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