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U.S. national economic contribution of generic food and agricultural product advertising
Williams, Gary W.; Capps, Oral; Hanselka, Daniel - In: Journal of international food & agribusiness marketing … 30 (2018) 2, pp. 191-210
Persistent link: https://www.econbiz.de/10011965804
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The ramifications of nearly going dark : a natural experiment in the case of U.S. generic orange juice advertising
Capps, Oral; Bessler, David A.; Williams, Gary W. - In: Agricultural and resource economics review : ARER 45 (2016) 1, pp. 22-43
Persistent link: https://www.econbiz.de/10011636917
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Measuring the effects of advertising on green industry sales : a generalized propensity score approach
Li, Yajuan; Palma, Marco A.; Hall, Charles R.; … - In: Applied economics 51 (2019) 12, pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540
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Advertising with supply control : some implications of Norwegian whitefish export promotion
Williams, Gary W.; Capps, Oral - In: Agricultural and resource economics review : ARER 49 (2020) 3, pp. 558-585
Persistent link: https://www.econbiz.de/10012439504
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Generic promotion of sorghum for food and industrial uses
Williams, Gary W.; Capps, Oral - In: Journal of international food & agribusiness marketing 32 (2020) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10012181008