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Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer; Schultz, Carsten D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
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Ranking for the top : a misconception of search engine advertisers
Schultz, Carsten D. - In: Co-created effective, agile, and trusted eServices : …, (pp. 15-25). 2013
Persistent link: https://www.econbiz.de/10010188236
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The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D. - In: Electronic commerce research 20 (2020) 4, pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
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Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali; Abbasi, Amir Zaib; Hollebeek, Linda D.; … - In: The journal of services marketing 36 (2022) 3, pp. 398-415
Persistent link: https://www.econbiz.de/10013407525