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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Advertising effects? : an elemental experiment

Pochun, Tej; Brennan, Linda; Parker, Lukas - In: Australasian marketing journal 26 (2018) 4, pp. 338-349

Persistent link: https://www.econbiz.de/10011965436

The future of advertising in China

Bilby, Julie; Reid, Mike; Brennan, Linda - In: Journal of advertising research 56 (2016) 3, pp. 245-258

Persistent link: https://www.econbiz.de/10011595658

Decoding Coca-Cola : a biography of a global brand

Crawford, Robert (ed.); Brennan, Linda (ed.); … - 2021

"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...

Persistent link: https://www.econbiz.de/10012255565

Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising

Bilby, Julie; Reid, Mike; Brennan, Linda; Chen, Jiemiao - In: Australasian marketing journal 28 (2020) 4, pp. 332-348

Persistent link: https://www.econbiz.de/10012429483

Decoding Coca-Cola : a biography of a global brand

Brennan, Linda (ed.); Crawford, Robert (ed.); … - 2021

Persistent link: https://www.econbiz.de/10013182680