Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Time Trend of Life Satisfa...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Werbung
2
Advertising industry
1
Arbeitszufriedenheit
1
Artificial intelligence
1
Ausbildung
1
ChatGPT
1
Chatbots
1
Consumer behaviour
1
Customer satisfaction
1
Eigentümerstruktur
1
Energie<wirtschaft>
1
Further training
1
Führungskräfteentwicklung
1
Generative AI
1
Job satisfaction
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Künstliche Intelligenz
1
Leadership development
1
Metaverse
1
Metaversum
1
Mobile Business
1
Mobile business
1
Ownership structure
1
Paradoxes
1
Perception
1
Public administration
1
Social change
1
Sozialer Wandel
1
Verwaltung
1
Wahrnehmung
1
Weiterbildung
1
Werbewirtschaft
1
advertising
1
affordances
1
anticipated satisfaction
1
definition
1
haptics
1
immersive environments
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
AlRabiah, Sara
2
Gao, Liyu
2
Kang, Qi
2
Lavertu, Laura
2
Li, Jiayuan
2
Marder, Ben
2
Oliver, Sebastian
2
Osadchaya, Elena
2
Regt, Anouk de
2
Stylos, Nikolaos
2
Yau, Amy
2
Zhang, Will Zhiyuan
2
Zhang, Yiwei
2
Angell, Rob
1
Angell, Robert J.
1
Yule, Jennifer
1
Yule, Jennifer A.
1
more ...
less ...
Published in...
All
Business horizons
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To ChatGPT, or not to ChatGPT : Navigating the paradoxes of generative AI in the advertising industry
Osadchaya, Elena
;
Marder, Ben
;
Yule, Jennifer A.
;
Yau, Amy
- In:
Business horizons
67
(
2024
)
5
,
pp. 571-581
Persistent link: https://www.econbiz.de/10015095191
Saved in:
2
What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben
;
Yau, Amy
;
Yule, Jennifer
;
Osadchaya, Elena
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 255-283
Persistent link: https://www.econbiz.de/10015071674
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
