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Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis

Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2006

This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and...

Persistent link: https://www.econbiz.de/10009203352

U.S. national economic contribution of generic food and agricultural product advertising

Williams, Gary W.; Capps, Oral; Hanselka, Daniel - In: Journal of international food & agribusiness marketing … 30 (2018) 2, pp. 191-210

Persistent link: https://www.econbiz.de/10011965804

The ramifications of nearly going dark : a natural experiment in the case of U.S. generic orange juice advertising

Capps, Oral; Bessler, David A.; Williams, Gary W. - In: Agricultural and resource economics review : ARER 45 (2016) 1, pp. 22-43

Persistent link: https://www.econbiz.de/10011636917

Generic advertising of U.S. lamb

Ghosh, Somali; Williams, Gary W. - In: Journal of international food & agribusiness marketing … 28 (2016) 4, pp. 373-393

Persistent link: https://www.econbiz.de/10011537204

Advertising with supply control : some implications of Norwegian whitefish export promotion

Williams, Gary W.; Capps, Oral - In: Agricultural and resource economics review : ARER 49 (2020) 3, pp. 558-585

Persistent link: https://www.econbiz.de/10012439504

Generic promotion of sorghum for food and industrial uses

Williams, Gary W.; Capps, Oral - In: Journal of international food & agribusiness marketing 32 (2020) 1, pp. 13-29

Persistent link: https://www.econbiz.de/10012181008