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Help shape the future of research at JAR : opportunities to contribute and make an impact : editor's desk

Campbell, Colin L. - In: Journal of advertising research 64 (2024) 4, pp. 396-397

Persistent link: https://www.econbiz.de/10015173655

A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk

Campbell, Colin L. - In: Journal of advertising research 63 (2023) 2, pp. 106-108

Persistent link: https://www.econbiz.de/10014317739

Generative AI : navigating between consumer utopia and dystopia : the critical role of research and leadership in shaping advertising's future : editor's desk

Campbell, Colin L. - In: Journal of advertising research 64 (2024) 3, pp. 246-248

Persistent link: https://www.econbiz.de/10015071670

Segmenting consumer reactions to social network marketing

Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European Journal of Marketing 48 (2014) 3/4, pp. 432-452

Purpose – The purpose of this paper is to understand how consumers may be segmented with respect to their reactions to social network marketing. Design/methodology/approach – Consumers are segmented on the basis of attitudes toward social network marketing and the association among...

Persistent link: https://www.econbiz.de/10014723671

Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719

Persistent link: https://www.econbiz.de/10014338319

The MADE framework : best practices for creating effective experimental stimuli using generative ai

Berlo, Zeph M. C. van; Campbell, Colin L.; Voorveld, Hilde - In: Journal of advertising 53 (2024) 5, pp. 732-753

Persistent link: https://www.econbiz.de/10015194437

It's time to close the experimentation gap in advertising : confronting myths surrounding ad testing

Campbell, Colin L.; Runge, Julian; Bates, Kenneth; … - In: Business horizons 65 (2022) 4, pp. 437-446

Persistent link: https://www.econbiz.de/10013325843

Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238

Persistent link: https://www.econbiz.de/10009127057

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158

Segmenting consumer reactions to social network marketing

Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452

Persistent link: https://www.econbiz.de/10010371326