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The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien; Cross, Samantha N. N.; Laczniak, Russell N. - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
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Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya; Lin, Meng-Hsien; Laczniak, … - In: Journal of advertising 49 (2020) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10012260484