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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services

Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397

Persistent link: https://www.econbiz.de/10013493993

Publicity and advertising : what matter most for sales?

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008

Persistent link: https://www.econbiz.de/10010461822

Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour

Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472

Persistent link: https://www.econbiz.de/10011546528

How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432

Persistent link: https://www.econbiz.de/10011429162

Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 60 (2020) 1, pp. 104-116

Persistent link: https://www.econbiz.de/10012293500

Publicity and advertising: what matter most for sales?

E. Spotts, Harlan; G. Weinberger, Marc; F. Weinberger, … - In: European Journal of Marketing 48 (2014) 11/12, pp. 1986-2008

Purpose – The purpose of this research is to understand the relationship between publicity, advertising activity and corporate sales in the context of a company’s existing reputation. Design/methodology/approach – The study brings together four unique industry datasets and uses...

Persistent link: https://www.econbiz.de/10014723570