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Understanding the power of hope and empathy in healthcare marketing

Kemp, Elyria; Bui, My; Krishen, Anjala; Homer, Pamela Miles - In: Journal of Consumer Marketing 34 (2017) 2, pp. 85-95

Purpose The dynamic landscape of healthcare has seen significant changes in marketing by the various types of healthcare providers. This research aims to explore the impact of emotions in healthcare advertising. Design/methodology/approach Two consumer panel experiments investigate the role of...

Persistent link: https://www.econbiz.de/10014850032

Understanding the power of hope and empathy in healthcare marketing

Kemp, Elyria; Bui, M̃y; Krishen, Anjala; Homer, Pamela … - In: The journal of consumer marketing 34 (2017) 2, pp. 85-95

Persistent link: https://www.econbiz.de/10011635238

The role of advertising in consumer emotion management

Kemp, Eyria; Bui, M̃y; Chapa, Sindy - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 339-353

Persistent link: https://www.econbiz.de/10009744450

Fear advertisements : influencing consumers to make better health decisions

Krishen, Anjala Selena; Bui, M̃y - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 533-548

Persistent link: https://www.econbiz.de/10011546645

Promoting consumer well-being : examining emotion regulation strategies in social advertising messages

Kemp, Elyria; Cowart, Kelly; Bui, M̃y - In: Journal of business research : JBR 112 (2020), pp. 200-209

Persistent link: https://www.econbiz.de/10012230577

Music to the ears : the role of sonic branding in advertising

Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059

Persistent link: https://www.econbiz.de/10015050106

Viral advertising : a field experiment on viral intentions and purchase intentions

Petrescu, Maria; Korgaonkar, Pradeep; Gironda, John - In: Journal of internet commerce 14 (2015) 3, pp. 384-405

Persistent link: https://www.econbiz.de/10011432438

Hispanic-Americans, mobile advertising and mobile services

Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125

Persistent link: https://www.econbiz.de/10011304627

Hispanics and viral advertising

Korgaonkar, Pradeep; Petrescu, Maria; Gironda, John - In: Journal of retailing and consumer services 32 (2016), pp. 46-59

Persistent link: https://www.econbiz.de/10011556612