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Advertising
Consumer behaviour
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Emotion
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Sivakumaran, Bharadhwaj
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Fernando, Angeline Gautami
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Lyngdoh, Teidorlang
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Paul, Justin
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
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2
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami
;
Sivakumaran, Bharadhwaj
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 863-882
Persistent link: https://www.econbiz.de/10011572252
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3
Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
Saved in:
4
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
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