Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Price Elasticity Variations ac...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Zeitreihenanalyse
21
Time series analysis
20
Forecasting model
17
Prognoseverfahren
17
Robustes Verfahren
16
Schätztheorie
16
Estimation theory
15
Robust statistics
15
Theorie
13
Theory
12
Beziehungsmarketing
9
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
9
Causality analysis
8
Customer value
8
Kausalanalyse
8
Kundenwert
8
Frühindikator
6
Leading indicator
6
Regression analysis
6
Regressionsanalyse
6
Belgien
5
Belgium
5
Volatilität
5
Multivariate Analyse
4
Multivariate analysis
4
Volatility
4
Bewertung
3
Consumer confidence index
3
EU countries
3
EU-Staaten
3
Economic indicator
3
Evaluation
3
Statistical method
3
Statistische Methode
3
Verbrauchervertrauensindex
3
Wirtschaftsindikator
3
Bootstrap
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gelper, Sarah
2
Bruggen, Gerrit H. van
1
Guitart, Ivan A.
1
Hervet, Guillaume
1
Lans, Ralf van der
1
Published in...
All
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah
;
Lans, Ralf van der
;
Bruggen, Gerrit H. van
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
Saved in:
2
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
