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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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