Advertising in Russia is seen as an activity without serious theoretical basis. The article question is the application of linguistic pragmatics in advertising. The review of researches on this perspective is provided. We came to the conclusion that the theory of implicature is the most useful...

The paper is devoted to the analysis of social advertising is a special type of advertising that represents public and state interests and is aimed at achieving charitable purposes. Social advertising is used to draw people's attention to certain social problems and show them possible solutions,...

The paper is devoted the problem of interconnection of social advertising and youth policy in Russia. Social advertising is one of the tools of social youth policy, as well as the importance and value it represents for the formation of value orientations of young people. Social advertising is...

The paper is devoted to the role of social advertising in solving social problem in modern society. The need to solve social problems increases the importance of this type of advertising and sets the tasks for its further development. Social advertising has significant potential in terms of mass...

The paper deals with deals with the definition, nature, history and themes of social advertising from the point of view of Russian piarological approach. The essence and criteria of the concept of "advertising" were considered. Social advertising is directed on struggling with public health...

The paper is devoted to the role of advertising in the system of integrated marketing communications. The essence and structure of the integrated marketing communications system is investigated. The role of advertising in this system is integrated marketing communications system. We considered...

The paper is devoted to an analysis of theory and practice of media planning: aspect of methods. The term “media planning” began to be used in the second half of the twentieth century in the United States, its initial task was to streamline work between advertising customers and the media,...

The paper is devoted to the analysis of impact of media transformation on advertising products. We focused on the trends in the transformation of media consumption and the related adjustment of advertisers' activity. As a result of the media transformation, advertisers and advertising agencies...

The paper deals with the advertising as a specific type of activity of entrepreneurship structures. The market of advertising effects is defined as the place, or rather, as the part of the information space where the offer (the entire set of advertising products and advertising messages) and...

The article is devoted to the analysis of main methods of advertising manipulation in PR-activity. The first method which was analyzed is the method of hypnosis. Hypnotic reinforced suggestibility takes place in the sphere of advertising manipulation, however, it cannot be considered as the most...