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Advertising
Consumer behaviour
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Cobbs, Joe
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Journal of global marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of consumer marketing
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ECONIS (ZBW)
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1
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
2
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
3
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
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