Similar Search Results

Do stereotypes ignite polysemy and strengthen consumer-based brand equity?

Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547

Persistent link: https://www.econbiz.de/10011433540

Drops in the glass : the influence of alcohol advertising on young adults

Burks, Melody; Brown, Ulysses J., III.; Wu, Jun; Arora, … - In: International business realisms : globalizing locally …, (pp. 90-105). 2013

Persistent link: https://www.econbiz.de/10011418005

Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers

Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174

Persistent link: https://www.econbiz.de/10011587827

Exotic, erogenous, erotica: veiled signs of "advertising erotica" for luxury brands

Beazer, Jamese; Ware, Sacriana; Arora, Anshu - In: International business realisms : globalizing locally …, (pp. 55-65). 2013

Persistent link: https://www.econbiz.de/10011418002

Ballin' the Pinball way: conceptualizing the WALLIN framework for transitioning from linear to collaborative social media advertising

Walsh, Christine; Lindley, Jordan; Arora, Anshu; … - In: Global business value innovations : building innovation …, (pp. 63-74). 2018

Persistent link: https://www.econbiz.de/10011864701

Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture

Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162

Persistent link: https://www.econbiz.de/10011729481

Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions

Arora, Anshu; Sanni, Saidat Abidemi - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 476-499

Persistent link: https://www.econbiz.de/10012179039

The "organization" as an interdiciplinary learning zone : using a strategic game to integrate learning about supply chain management and advertising

Arora, Anshu Saxena - In: The learning organization : TLO ; the international … 19 (2012) 2, pp. 121-133

Persistent link: https://www.econbiz.de/10009557886

The “organization” as an interdisciplinary learning zone : Using a strategic game to integrate learning about supply chain management and advertising

Saxena Arora, Anshu - In: The Learning Organization 19 (2012) 2, pp. 121-133

Purpose – The research study seeks to explore the relationship among strategic gaming, the learning organization model and approach, and transfer of learning as key success strategies for improved individual and organizational performance and sustainable competitive advantage. This research...

Persistent link: https://www.econbiz.de/10015030417