Ballin' the Pinball way: conceptualizing the WALLIN framework for transitioning from linear to collaborative social media advertising
Christine Walsh, Jordan Lindley, Anshu Saxena Arora and Jennifer J. Edmonds
| Year of publication: |
[2018]
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|---|---|
| Authors: | Walsh, Christine ; Lindley, Jordan ; Arora, Anshu ; Edmonds, Jennifer J. |
| Published in: |
Global business value innovations : building innovation capabilities for business strategies. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-77928-7. - 2018, p. 63-74
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| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-77929-4_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011864701