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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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What is brand equity, anyway? : selected papers on brands and advertising
Feldwick, Paul - 2002
Persistent link: https://www.econbiz.de/10004578156
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Handbook of consumer psychology
Haugtvedt, Curtis P. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004899345
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Mobile advertising : supercharge your brand in the exploding wireless market
Sharma, Chetan; Herzog, Joe; Melfi, Victor - 2008
Persistent link: https://www.econbiz.de/10004907306
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How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom - 2008
Persistent link: https://www.econbiz.de/10004908820
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Wine brands : success strategies for new markets, new consumers and new trends
Resnick, Evelyne - 2008
Persistent link: https://www.econbiz.de/10004910632
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All you need is a good idea! : how to create marketing messages that actually get results
Heyman, Jay H. - 2008
Persistent link: https://www.econbiz.de/10004911093
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Fashion brands : branding style from Armani to Zara
Tungate, Mark - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004911815
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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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Marketing communications industry : entrepreneurial case studies
Jain, Gautam Raj; Ahluwalia, Raunica - 2008
Persistent link: https://www.econbiz.de/10004931764