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Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris; Kazakova, Snezhanka; Tessitore, Tina; … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
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Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8 - 13-year-old children
Vermeir, Iris; Van de Sompel, Dieneke - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
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The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke; Vermeir, Iris - In: International journal of consumer studies 40 (2016) 5, pp. 575-582
Persistent link: https://www.econbiz.de/10011620070