Similar Search Results

Advertising in asymmetric competing supply chains

Liu, Bin; Cai, Gangshu; Tsay, Andy A. - In: Production and operations management : an international … 23 (2014) 11, pp. 1845-1858

Persistent link: https://www.econbiz.de/10010457549

Advertising in Asymmetric Competing Supply Chains

Liu, Bin; Cai, Gangshu (George); Tsay, Andy - 2017

Advertising is a crucial tool for demand creation and market expansion. When a manufacturer uses a retailer as a channel for reaching end customers, the advertising strategy takes on an additional dimension: which party will perform the advertising to end customers. Cost sharing (“cooperative...

Persistent link: https://www.econbiz.de/10014039260

Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers

Liu, Bin; Xie, Jinxing; Zhong, Feimin - In: International transactions in operational research : a … 32 (2025) 3, pp. 1712-1750

Persistent link: https://www.econbiz.de/10015338229

Joint decision on pricing and advertising for competing retailers under emergency purchasing

Liu, Bin; Xindi, Ma; Rong, Zhang - In: Economic modelling 39 (2014), pp. 257-264

Persistent link: https://www.econbiz.de/10010421850

Pricing and advertising decisions in O2O supply chain with the presence of consumers' anticipated regret

Gu, Qiongqiong; Rong, Zhang; Liu, Bin - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1135-1149

Persistent link: https://www.econbiz.de/10014276737