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Consumers' evaluation of ethical luxury advertisements : the roles of ethical consumer guilt and self-construal
Shin, Hanna; Li, Yan; Youn, Nara - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2197-2212
Persistent link: https://www.econbiz.de/10015210750
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Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy; Lee, Chulsung; Kim, Janghyun; Youn, Nara - In: International journal of advertising : the review of … 39 (2020) 6, pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
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Green advertising for the sustainable luxury market
Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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Reactions to nonconformity imagery in advertising among chinese and japanese consumers : the effect of personal and national cultural tightness
Youn, Nara; Park, Jaewoo; Eom, Hyo Jin - In: Journal of advertising 48 (2019) 5, pp. 532-554
Persistent link: https://www.econbiz.de/10012201502
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COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Kim, Ha Eun; Cho, Yoon-Na; Youn, Nara - In: Journal of advertising 50 (2021) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10012607899