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Special issue on new insights on digital and social media advertising
Kim, Juran - In: International journal of advertising : the review of … 40 (2021) 6, pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan; Kim, Juran - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
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New insights on digital and social media advertising
Kim, Juran (ed.) - 2021
Persistent link: https://www.econbiz.de/10012623917
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Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan (ed.); Kim, Juran (ed.);  … - 2020 - First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
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The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan; Kim, Juran - In: Electronic word of mouth as a promotional technique : …, (pp. 1-13). 2020
Persistent link: https://www.econbiz.de/10012263198