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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin; Dolan, Rebecca; Etheridge, Jane; … - In: Journal of advertising research 60 (2020) 2, pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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Who cares more about the environment, those with an intrinsic, an extrinsic, a quest, or an atheistic religious orientation? : investigating the effect of religious ad appeals on attitudes toward the environment
Arli, Denni; Van Esch, Patrick; Cui, Yuanyuan - In: Journal of business ethics : JBE 185 (2023) 2, pp. 427-448
Persistent link: https://www.econbiz.de/10014287580
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Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick; Cui, Yuanyuan; Arli, Denni; … - In: Psychology & marketing 39 (2022) 12, pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
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Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.; Plangger, Kirk Anton; Sands, Sean; … - In: Journal of advertising 51 (2022) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10013362240
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Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan; Paschen, Jeannette; Treen, Emily - In: Journal of advertising research 58 (2018) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
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Deepfakes : perspectives on the future "reality" of advertising and branding
Kietzmann, Jan; Mills, Adam J.; Plangger, Kirk - In: International journal of advertising : the review of … 40 (2021) 3, pp. 473-485
Persistent link: https://www.econbiz.de/10012586672