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Coordination in multibrand, multimedia advertising : is it always a good thing?

Zhu, Wangsheng; Kumar, Subodha; Mookerjee, Vijay S. - In: Information systems research : ISR 35 (2024) 3, pp. 1011-1033

Persistent link: https://www.econbiz.de/10015192722

Optimizing performance-based internet advertisement campaigns

Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Operations research 65 (2017) 1, pp. 38-54

Persistent link: https://www.econbiz.de/10011648856

Flexible and committed advertising contracts in electronic retailing

Liu, Dengpan; Kumar, Subodha; Mookerjee, Vijay S. - In: Information systems research : ISR 31 (2020) 2, pp. 323-339

Persistent link: https://www.econbiz.de/10012294997

Advertising Strategies in Electronic Retailing : A Differential Games Approach

Liu, Dengpan - 2012

We consider advertising problems under an IT capacity constraint encountered by electronic retailers in a duopolistic setting. While there is a considerable amount of literature on advertising games between firms, introducing an IT capacity constraint fundamentally changes this problem. In the...

Persistent link: https://www.econbiz.de/10013113927

Mobile advertisement campaigns for boosting in-store visits : a design framework and case study

Keshanian, Kimia; Ramasubbu, Narayan; Dutta, Kaushik - In: Production and operations management : the flagship … 32 (2023) 8, pp. 2438-2454

Persistent link: https://www.econbiz.de/10014328691

When ignorance can be bliss : organizational structure and coordination in electronic retailing

Liu, Dengpan; Tan, Yong; Mookerjee, Vijay S. - In: Information systems research : ISR 29 (2018) 1, pp. 70-83

Persistent link: https://www.econbiz.de/10011866149

Advertising competition on the internet : operational and strategic considerations

Liu, Dengpan; Mookerjee, Vijay S. - In: Production and operations management : the flagship … 27 (2018) 5, pp. 884-901

Persistent link: https://www.econbiz.de/10011969999

Not just a fad : optimal sequencing in mobile in-app advertising

Sun, Zhen; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 28 (2017) 3, pp. 511-528

Persistent link: https://www.econbiz.de/10011754105

Sustaining a good impression : mechanisms for selling partitioned impressions at ad exchanges

Mehta, Sameer; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 31 (2020) 1, pp. 126-147

Persistent link: https://www.econbiz.de/10012242432

Ad-blockers : a blessing or a curse?

Aseri, Manmohan; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 31 (2020) 2, pp. 627-646

Persistent link: https://www.econbiz.de/10012295037