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~subject:"Advertising"
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Advertising
Consumer behaviour
21
Konsumentenverhalten
21
Sportmarketing
12
Sports marketing
12
Advertising effects
10
Sport
10
USA
10
United States
10
Werbewirkung
10
Sports
8
Ehrenamtliche Arbeit
7
Sport organization
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Sportorganisation
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Voluntary work
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Werbung
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Job satisfaction
6
Nonprofit organization
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Nonprofit-Organisation
6
Sponsoring
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Sponsorship
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Employee retention
5
Mitarbeiterbindung
5
Motivation
5
Arbeitszufriedenheit
4
Ball game
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Ballsport
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Brand
3
Brand image
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Brand management
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Führungsstil
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Leadership style
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Markenartikel
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Professional sports
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Profisport
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7
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Bang, Hye Jin
5
Choi, Dongwon
3
Cianfrone, Beth A.
2
Dees, Windy
2
Baek, Tae Hyun
1
Evans, Nathaniel J.
1
Kim, Kacy K.
1
Kim, Yeonshin
1
King, Karen Whitehill
1
Lee, Yen-I.
1
Oh, Sang Do
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Wojdynski, Bartosz W.
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Yoon, Sukki
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International journal of advertising : the review of marketing communications
4
International journal of sport management and marketing : IJSMM
2
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
7
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1
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
2
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
3
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
4
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
5
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and purchase intent
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
6
Introduction : a synopsis of the advances in sport advertising and sponsorship effectiveness research
Cianfrone, Beth A.
;
Dees, Windy
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 233-237
Persistent link: https://www.econbiz.de/10011503632
Saved in:
7
Special issue: advances in advertising and sponsorship effectiveness
Cianfrone, Beth A.
(
ed.
);
Dees, Windy
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011504191
Saved in:
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