simultaneously predict consumers’ attitudes and purchase intentions toward organic food. Study 2 findings indicate that while … company attitudes and purchase intentions) than either an egoistic treatment or a control ad, but is equally effective to an …

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan …, preferences among various brands in purchase decision, and behaviors consistent with group norms triggering an in-group bias. The … of the literature to support the propositions: advertising effectiveness; brand judgment; and consumer preferences. The …