Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Ioannis Kareklas; Frédéric F. Brundel; Robin A. Coulter
| Year of publication: |
2014
|
|---|---|
| Authors: | Kareklas, Ioannis ; Brundel, Frédéric F. ; Coulter, Robin A. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 1, p. 87-95
|
| Subject: | Implicit associations | Automatic preferences | Color preferences | Racial preferences | Advertising preferences | Product preferences | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Experiment | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359875