Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique
Robin A. Coulter
| Year of publication: |
2006
|
|---|---|
| Authors: | Coulter, Robin A. |
| Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 400-418
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Marketing | Erhebungstechnik | Data collection method | Wissenschaftler | Scientists | Wirtschaftsgeschichte | Economic history | Experiment |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003446395