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Advertising
Consumer behaviour
100
Konsumentenverhalten
100
Werbung
65
Advertising effects
45
Werbewirkung
45
Fashion
43
Brand management
41
Mode
41
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40
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36
Luxusgüter
36
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30
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26
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English
72
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Taylor, Charles Raymond
46
Taylor, Charles R.
13
Ko, Eunju
8
Taylor, Charles Robert
8
Okazaki, Shintaro
6
Mueller, Barbara
4
Raithel, Sascha
4
Anne Raymond, Mary
2
Capella, Michael L.
2
Chae, Heeju
2
Dolezal, Michael
2
Kozup, John C.
2
Lee, Doo-Hee
2
Mafael, Alexander
2
Schwaiger, Manfred
2
Shin, Jiye
2
Stewart, David W.
2
Baek, Tae Hyun
1
Bang, Hae‐Kyong
1
Bergkvist, Lars
1
Bergvist, Lars
1
Bonner, P. Greg
1
Borenstein, Benjamin E.
1
Cadogan, John W.
1
Carlson, Les
1
Cho, Yoon-Na
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Costello, John P.
1
Diehl, Sandra
1
Ford, John B.
1
Franke, George R.
1
Grau, Stacy Landreth
1
Greg Bonner, P.
1
Gupta, Akash
1
Hock, Stefan J.
1
Hoon Kim, Kyung
1
Jeong Kang, Ie
1
Kim, Eunyoung
1
Kim, Jungkeun
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International journal of advertising : the review of marketing communications
18
International journal of advertising : the quarterly review of marketing communications
14
International Marketing Review
5
Advances in international marketing
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
New directions in international advertising research
3
Cross-cultural buyer behavior
2
Journal of advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advances in international marketing : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Business Guides on the Go
1
Electronic word of mouth as a promotional technique : new insights from social media
1
International advertising and communication : current insights and empirical findings
1
International marketing : emerging markets
1
International marketing ; Vol. 2
1
Journal of Consumer Marketing
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Measurement and research methods in international marketing
1
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ECONIS (ZBW)
65
Other ZBW resources
6
USB Cologne (EcoSocSci)
1
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Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
2
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
3
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
4
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 71-85)
.
2020
Persistent link: https://www.econbiz.de/10012263250
Saved in:
5
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
6
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
8
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
9
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
10
How much do attention levels in advertising matter? : a call for more research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
43
(
2024
)
8
,
pp. 1313-1314
Persistent link: https://www.econbiz.de/10015194155
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