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Using corporate advertising to improve public perception of energy companies

Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356

Persistent link: https://www.econbiz.de/10010387290

A longitudinal examination of print advertising by professional accounting firms

Smith, Katherine Taken; Smith, L. Murphy; Prawito, Topaz - In: Services marketing quarterly 36 (2015) 1, pp. 51-61

Persistent link: https://www.econbiz.de/10010520736

Corporate image advertising in the banking industry

Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341

Persistent link: https://www.econbiz.de/10012179192

Digital engagement with Super Bowl commercials : analysing likeability, length, and mood

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

Using Corporate Advertising to Improve Public Perception of Energy Companies

Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - 2015

This article examines public opinion of energy companies and their advertising, which can be used to counteract negative opinions. Energy companies are using corporate advertising to differentiate their brand and promote the quality of their product and the consumption experience. Since...

Persistent link: https://www.econbiz.de/10014131026