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Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children

Vermeir, Iris; Sompel, Dieneke - In: Journal of Consumer Policy 37 (2014) 2, pp. 205-233

This paper investigates (1) whether the physical attractiveness stereotype applies to children, (2) whether children’s self-perception is influenced by the attractiveness of an advertising model, (3) whether children’s attitudes towards an ad and buying intentions for a non-beauty-related...

Persistent link: https://www.econbiz.de/10010988662

Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8 - 13-year-old children

Vermeir, Iris; Van de Sompel, Dieneke - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 205-233

Persistent link: https://www.econbiz.de/10010479072

The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children

Van de Sompel, Dieneke; Vermeir, Iris - In: International journal of consumer studies 40 (2016) 5, pp. 575-582

Persistent link: https://www.econbiz.de/10011620070