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Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali; Abbasi, Amir Zaib; Hollebeek, Linda D.; … - In: The journal of services marketing 36 (2022) 3, pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
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The moderating role of complaint handling on brand hate in the cancel culture
Abbasi, Amir Zaib; Fayyaz, Muhammad Shahzeb; Ding Hooi Ting - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 46-71
Persistent link: https://www.econbiz.de/10013537196
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Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain; Fayyaz, Muhammad Shahzeb; Shamim, Amjad; … - In: Journal of Islamic marketing 15 (2024) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10014469161