Narrow search
Showing 111 - 120 of 242
Cover Image
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Cover Image
Befunde aus der Medienforschung
Fahr, Andreas; Kaut, Verena; Brosius, Hans-Bernd - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010363021
Cover Image
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Cover Image
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry; Bellman, Steven; Treleaven-Hassard, Shiree; … - In: Journal of advertising research 53 (2013) 4, pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Cover Image
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant - In: International journal of Indian culture and business … 8 (2014) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Cover Image
Mehr Markt in Hörfunk und Fernsehen
Engels, Wolfram; Hamm, Walter; Issing, Otmar; Möschel, … - 1989
Persistent link: https://www.econbiz.de/10010380285
Cover Image
The impact of direct-to-costumer television and magazine advertising on antidepressant use
Avery, Rosemary J.; Eisenberg, Matthew; Simon, Kosali … - In: Journal of health economics 31 (2012) 5, pp. 705-718
Persistent link: https://www.econbiz.de/10010219986
Cover Image
Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Cover Image
Do television and radio destroy social capital? : evidence from Indonesian villages
Olken, Benjamin A. - In: American economic journal : a journal of the American … 1 (2009) 4, pp. 1-33
Persistent link: https://www.econbiz.de/10003914129
Cover Image
Medienökonomie : Print, Fernsehen und Multimedia
Beck, Hanno - 2011 - 3., überarb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10009130775