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Berning, Joshua; Rabinowitz, Adam N. - In: Journal of agricultural and applied economics : JAEE 49 (2017) 3, pp. 382-399

Persistent link: https://www.econbiz.de/10011737725

Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238

Persistent link: https://www.econbiz.de/10010348763

Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318

Persistent link: https://www.econbiz.de/10011445828

Pai, Seema; Siddarth, S.; Divakar, Suresh - In: The Sage handbook of advertising, (pp. 233-246). 2007

Persistent link: https://www.econbiz.de/10003570483

Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 161-169

Persistent link: https://www.econbiz.de/10014266093

Apichaya Lilavanichakul; Ravipim Chaveesuk; Ajchara Kessuvan - In: Journal of Asia Pacific business 19 (2018) 4, pp. 286-298

Persistent link: https://www.econbiz.de/10011955262

Kiser, Elizabeth K. - In: American journal of agricultural economics 80 (1998) 5, pp. 1150-1153

Persistent link: https://www.econbiz.de/10001371995

Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291

Persistent link: https://www.econbiz.de/10010419824

Hota, Monali; Charry, Karine - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1069-1082

Persistent link: https://www.econbiz.de/10010461471

Berning, Joshua; Huang, Rui; Rabinowitz, Adam N. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 4, pp. 507-525

Persistent link: https://www.econbiz.de/10010480138