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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
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Advertising in radio and television broadcasts
Knitel, H. G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000422280
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Outdoor advertising rules and regulations
New Mexico State Highway Commission - 1978
Persistent link: https://www.econbiz.de/10000531662
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The effective use of advertising media
Davis, Martyn P. - 1981
Persistent link: https://www.econbiz.de/10000050536
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim - 1983 - 11. ed
Persistent link: https://www.econbiz.de/10000051804
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Advertising
Wright, John Sherman; Winter, Willis L.; Zeigler, … - 1982 - 5. ed
Persistent link: https://www.econbiz.de/10000077534
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921